At Vielendark, we work on customer communication, marketing automation and personalisation, mainly for e-commerce and travel businesses. We help with the plan and the work needed to put it into practice.
A campaign is waiting for data, nobody maintains an automated journey and there is no time left to plan. This happens when the different parts of CRM do not work together.
We start by finding out where work gets held up and what the team needs. Then we agree who is responsible for each part and get to work.
With no paths, anything is possible
We care about the results and what it is like to work with us. We ask how your business operates, what you want to achieve and what makes the work difficult. Understanding that context helps us recommend something that will actually be useful to you.
We draw on experience and data while keeping the practical questions in view. What will this change achieve? How much work will it take? Who will look after it? We look for an approach that fits your resources and works day to day.
When we see a problem, we explain it and suggest how to address it. If we think something is unlikely to deliver the benefit you expect, we will tell you. We are equally open about what we do not yet know and need to check. We want you to understand how the work is going and know you can rely on us.
We plan the work, create the content, build the technical solution and test it. Along the way, we look for ways to improve results or make the work simpler. We develop our own tools and try new approaches where they could make a useful difference. We review the results and keep improving what we have built.
We explain what we have done and why. We share methods, document important settings and teach your team how to use them. We want you to understand the solution and be able to build on it, with knowledge and experience your team can use in future work.
The team depends on the work you need. We agree who your main contact will be and which specialists will join.
Reviews priorities with you and coordinates the work. You know who to speak to.
Copy, templates, audiences and sending.
Integrations, automation, website personalisation and testing.
Results and recommendations on what to change next.
We’ll look at where we can help and who from our team should be involved.