Give customers a reason to buy again

We set up post-purchase communication, recommendations based on customer interests and ways to reconnect with people who have not bought for a while. We start with what you sell and how your customers shop.

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Every product range has a different buying cycle

People do not buy shoes, clothing and homeware at the same frequency. We do not start with the same email sequence for every retailer. We look at your products, orders and existing communication.

  • Customer communication stops after the first order.
  • Everyone receives the same products and discounts.
  • CRM work is growing, but nobody leads it as a whole.

How we can help

Care after a purchase

After delivery, a customer might receive advice on using or looking after a product, followed later by a useful accessory. We account for returns and new orders too.

Recommendations based on interest

We select products around customer interests and availability, rather than relying only on the last item someone viewed.

Bringing customers back

We give people who have not bought for a while a specific reason to return. We also set a limit on further contact.

How we start

We can manage the work for you, deliver a specific project or support your existing CRM team.

Ways to work with us

  1. Review customers and orders

    We distinguish new, returning and inactive customers, taking your product range and seasonality into account.

  2. Choose the first improvement

    We check product and order data, then select the first automated journey or campaign.

  3. Connect it with other communication

    We coordinate automation with newsletters. Results guide changes to content, audiences and message frequency.

How we measure repeat purchases

We look at how many customers buy again and how long it takes. We compare similar groups and periods, accounting for discounts, seasonality and returns.

  • Second and subsequent purchases
  • Time between orders
  • Impact after discounts and returns

Common questions

Can this work for a smaller retailer?

It can. It depends on your data, product range and scope of work. A regular newsletter and one automated journey can be a sensible starting point.

What data do you need?

Usually customer data, orders, line items, order status and a product catalogue. To use website interests, we also need reliable data about visitor behaviour.

Can you guarantee revenue growth?

We do not promise a specific increase. We agree on goals and measurement, build the solution and evaluate what it achieves.

Can you work with our CRM manager?

Yes. We can take on a specific part of the work or add specialists to your team under their direction.

What happens after a customer’s first order?

Tell us how things work today and what you want to change. You don’t need to have it all figured out.

Let’s talk