Campaigns and automation
We take over campaign and journey production from template to launch, so your CRM manager can focus on the plan and the results.
Specialists to support your CRM team
You have a CRM manager and a plan, but need more people or specialist skills to get the work done. Our experts join where you need them. You keep control of the priorities.
When it fits
You know what needs doing, but your team is short on time or needs help in a particular area.
Who leads
Your CRM manager sets the priorities. We are responsible for the work we take on.
What you receive
Help with campaigns, automation, data or technical implementation, including the testing and documentation the work needs.
Where we can help
Technical implementation
We help with website event tracking, integrations, data structures and platform configuration.
Analysis and measurement
We set up A/B tests, control-group tests and reports that show what really works and where to move time and budget.
Bloomreach
Scenarios, weblayers, recommendations, Jinja templates and data integrations, from people who work in Bloomreach every day.
Website personalisation
We set up content, offers and product recommendations based on visitor interests. We connect them with your other communication and agree how to measure results.
How we join your team
Before starting, we agree on the work, our specialists’ availability and how we will work with your team. Support can be ongoing, focused on a specific deliverable or based on an agreed number of hours.
You lead the overall CRM marketing plan. We take responsibility for completing our part of the work and checking its quality.
“The Vielendark team is close to our hearts. Together, we’re successfully developing the automation of the email channel for eyerim. They are skilled and flexible, technical and creative, which makes them an invaluable partner in marketing activities. They continuously come up with new ideas, and their campaign optimization leads to significant improvements.”
Daniel SzlivkaeyerimCommon questions
What if we already have a CRM team?
We can deliver a specific transformation project or add specialist support through CRM Team Extension. Your internal team can keep the overall direction.
We only need email marketing for now. Can you help?
Yes. We can start with newsletters or a specific email automation. We agree a scope that fits what your business needs now. You do not need to hand over your entire CRM marketing or change platforms.
Can we start with a smaller scope?
Yes. A focused audit, a defined project or specialist support can be the right starting point. We agree a scope that fits the work and budget before you commit.
How do you measure the impact?
We agree what success means before the work starts. Depending on the project, that can include repeat purchases, bookings, operational time or reliability. We distinguish attributed revenue from incremental impact and explain the limits of the measurement.
Where does your team need help?
Tell us where work is getting held up and the skills or people you need.